I'm Godson Michel

Director of Digital Marketing and
E-Commerce Specialist 

About me

Hi, I’m Godson Michel, a multipotentialite hyper-focused on creative ROI-driven campaigns and strategic digital marketing. As an analytical results-based marketing expert and e-commerce maven with a wealth of experience succeeding in various verticals, I have the toolset necessary to ensure your company’s marketing objectives are actualized and exceeded. After successfully grossing $1 million in revenue with my first business before age 24, I’m looking to add value to the organization looking to hitting the ground running.

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Areas of Expertise

My digital marketing specialization revolves around these areas

Brand Development
Conversion Rate Optimization
Copywriting
DTC Based E-Commerce
Email Marketing
Pay Per Click Advertising
Project Management
Search Engine Optimization
Social Media Marketing
Website Design

Experience

Get a peek inside my work profile.

Digital Marketing Director

Healthegy Inc. | Melville, NY

Led team of 6 to oversee the strategy and growth of marketing operations throughout calendar year.
• Rebuilt pipeline to capture leads and convert sales
• Trained team on how to effectively use Asana as a project management tool
• Allocated marketing budget across conferences to balance future customer acquisitions
• Uncovered new opportunities for growth through proactive measures
• Delivered weekly and monthly reporting on acquisition channels

  • 1,411% return on ad spend on largest conference event
  • Drove paid search as a revenue channel from 0 to 22% within 7 months
  • Over 66% open rate and 13.3% CTR average on a newly implemented 7-email welcome series
  • Increased YouTube viewership stats 14% over the year while monetizing YouTube

Digital Marketing Manager

Straight Tax | Lindenhurst, NY

Conceptualized and executed the multi-channel digital marketing strategy for busy tax office.
• Directed the hiring, training, and scheduling of staff
• Monitored effectiveness of traffic sources from paid ads, SEO, email and social efforts
• A/B and multivariate tested data from ad groups and interpreted results to team
• Presided over the proper allocation of marketing budget across digital and traditional channels
• Improved efficiency by incorporating the use of project management tools

  • Boosted the volume of 4 and 5-star reviews rating by 78% in 6 months
  • Increased clients funded from the previous year by 21% despite declines amongst industry competitors through the implementation of a CRM and streamlining operations
  • Successfully reduced company website bounce rate from 88% to 42% after completing a redesign based on customer behavior and journey analytics

Senior Digital Marketing Specialist

Blue Surge Marketing Agency | Lindenhurst, NY

Drove growth and exceeded industry-specific B2B and B2C target KPI’s for clients by working in-house in multiple verticals.
• Developed short and long-term business plans for continued aggressive profit and sales growth
• Demonstrated ability to meet deadlines and manage projects simultaneously
• Consulted with stakeholders as a subject matter expert on strategy and macro conversions
• Spearheaded the web design and development of multiple client sites
• Optimized organizational efficiency to collect, segment, qualify and funnel leads into the pipeline
• Analyzed competition while investigating benchmarks & provided actionable insights for improvement

  • Reduced key expenditures through audits designed to identify redundancies and bottlenecks
  • Drove numerous macro-conversions for a myriad of clients in different verticals. Click here to view case studies.

VP of Marketing

KickBackz | Hicksville, NY

Oversaw all internal and external marketing activities. Preemptively identified opportunities to gain market share in an incredibly saturated market without sacrificing projected revenue goals.

  • Lead key initiatives focused on improving customer relevance through trigger marketing and automation of dynamic creative
  • Designed UX/UI customer-centric, responsive marketplace site
  • Collaborated strategically with key industry influencers for virtual brand activation opportunities
  • Managed all corporate marketing functions within budget, including brand management, advertising, marketing collateral, and events
  • Created and managed pay-per-click ads on Facebook Manager and Google Ads
  • Grew an organic following of 255K social media followers at peak across all channels
  • Generated $1 million in online sales in 30+ countries
  • Opened a collaborative storefront location in Freeport, NY
  • Launched 2 pop-up shops in NYC and a tradeshow that were sponsored by VH1 & Power 105.1
  • Featured in a print magazine recognizing business achievements in marketing footwear
  • Maintained 85% employee retention between in-house and remote staff

Education

Certifications & Credentials.

Google Ads Display Certification

Google Ads Shopping Certification

Social Media Marketing Certified

HubSpot Academy

Touro College of Health Sciences

Google Ads Search Certification

Email Marketing Certified

HubSpot Academy

State University of New York at Farmingdale

Bachelor of Science in Business Management
In Progress

Additional Competencies

My versatility extends to these platforms and tools.

E-Commerce
Shopify
5/5
WooCommerce
4.5/5
eBay
4.5/5
Teachable
5/5
BigCartel
5/5
SEO Tools
Moz
4/5
SEM Rush
3.5/5
Screaming Frog
3.5/5
Email Marketing Platform
Klaviyo
5/5
MailChimp
5/5
ActiveCampaign
4/5
Analytics Software
Google Analytics
5/5
Google Tag Manager
3.5/5
Google Data Studio
4/5
Professional Use of Social Media Channels
Facebook
5/5
Instagram
5/5
LinkedIn
5/5
Twitter
5/5
YouTube
5/5
Pinterest
4.5/5
Project Management Software
Asana
5/5
Trello
5/5
Zapier
5/5
CRM Tools
HubSpot
5/5
CVENT
4.5/5
RepairShopr
3/5
Insightly
3.5/5
ProsperWorks
4/5
Graphic Design Tools
Canva
5/5
Photoshop
3.5/5
Adobe Spark
3.5/5
Website Platform
WordPress
4.5/5
SquareSpace
5/5
Wix
4/5
Miscellaneous Tools
Slack
5/5
Hootsuite
5/5
Buffer
5/5
Hotjar
4/5

Projects

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Project Management Admin Panel

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Project Management Admin Panel

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To do Dask List App

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Press & Media

Read news articles, press releases and features I’ve received over the years.

Testimonials

Speaking

I’ve been fortunate to have been featured as a speaker on multiple mediums.

Healthfirst Monthly Millennial Forum — August 2020

LILTA Men’s Conference  @ Stony Brook University — February 2020

LILTA Men’s Conference @ Hofstra University — 2019

10 Steps To Becoming An Entrepreneur @ Lindenhurst, NY — 2017

contact me

Why Hire Godson?

I’m a Digital Marketing Director with 7 years of digital marketing-based project management experience in both agency and fast-paced environments. High-performance department leader with proven record in overseeing production of digital deliverables, developing end-to-end strategies, problem-solving complex variables, and campaign analysis.

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