Hi, I'm Godson Michel, a multipotentialite hyper-focused on creative ROI-driven campaigns and strategic digital marketing. As an analytical results-based marketing expert and e-commerce maven who has a wealth of experience succeeding in various verticals, I have the toolset necessary to ensure your company's marketing objectives are actualized and exceeded. After successfully grossing over one million dollars in revenue with my first business before age 24, I'm looking to add value to the organization looking to hitting the ground running.
DIGITAL MARKETING SPECIALIST Consulted clients with viable marketing solutions by aiding them in leveraging the digital landscape. • Demonstrated ability to meet deadlines and manage projects simultaneously • Spearheaded the web design and development of company and client sites • Authored marketing proposals to prospective leads • Optimized team efficiency to collect and funnel leads into pipeline KEY ACCOMPLISHMENTS: • Acquired branch of National Urban League as website redesign client • Secured in-house marketing positions at organizations with 90+ employees
Conceptualized and executed the multi-channel digital marketing strategy for busy tax office & financial literacy speaker Carmen Mohan. • Proactively oversaw multiple projects simultaneously across all phases of development • Monitored online presence of the company’s brand across multiple channels while engaging with customers in a positive way • Oversaw and analyzed marketing strategy across all platforms while staying up to date with new and emerging trends • Created and scheduling of content via digital marketing calendar for social media, website, and email marketing campaigns and PPC using A/B testing • Conducted weekly meetings which analyzed team progress on project initiatives to ensure aggressive completion by deadlines • Presided over the proper allocation of marketing budget across digital and traditional channels • Directed the hiring, training, and scheduling of staff, totaling 12+ over the season • Incorporated the use of digital project management tools allowing for improved team efficiency and overall communication • Planned and coordinated all company events KEY ACCOMPLISHMENTS: • Accountable for overhauling and streamlining processes through implementation of a CRM which resulted in improved client retention despite declines amongst industry competitors • Increased clients funded from the previous year by 21% • Successfully reduced 88% bounce rate to 12% by redesigning the website
Strategized and delegated all functions of the company including the creative brand development and management of e-commerce site and marketing strategies that broadened the company's digital and social media presence. Created and oversaw marketing opportunities for product launches and events. Identified innovative methods to reduce operations costs and increase revenue. • Built e-commerce site using Shopify and WooCommerce to convert qualified leads to customers using the latest SEO/SEM tactics and keyword research. • Administered social media strategy geared toward Gen Z and millennials in the footwear and apparel industry with emphasis on Facebook, Instagram, Twitter, Snapchat and Pinterest • Collaborated strategically with key industry influencers for virtual brand activation opportunities • Managed all corporate marketing functions within budget, including brand management, advertising, marketing collateral, and events • Created and managed sponsored paid ads on Facebook Manager and Google AdWords • Implemented the system for order fulfillment process and customer service • Managed in-house and overseas staff while maintaining 85% in employee retention • Edited and scheduled blog posts for publishing and distribution KEY ACCOMPLISHMENTS: • Grew an organic following of 230K social media followers across all channels • Grossed over $900K in online sales in 30+ countries • Opened a collaborative storefront location in Freeport, NY • Launched 2 pop-up shops in NYC and a tradeshow that were sponsored by VH1 & Power 105.1 • Featured in a print magazine recognizing business achievements in marketing footwear
This article, originally published on Newsday's NextLI site, can be found here.
This article, originally published on Urban League of Long Island's official site, can be found here.
Godson was a great help to us with coordinating the marketing of our first event at LaunchPad Huntington last year. He kept everything organized by coming up with a marketing strategy that helped us pack out the event. He worked directly with our staff and helped ensure everyone knew their roles. I can personally recommend working with Godson.
Godson consulted me on how to use social media for my business the right way so I was spending less time thinking of what content to come up with and more time actually orchestrating the things that needed to get done on the daily. He was very helpful when it came to training me on what tools would work best for me.
As a client of Godson's, I can say firsthand how much work he did into breathing life into my brand. As writer, they tell us don't judge a book by its cover, but when it comes to actually selling books, that's not the case apparently... Godson worked on a digital marketing plan that turned my website into a place where my readers wanted to buy books, not just read my blog. So glad to have worked with him!
As a digital marketing professional, I strive to ensure sure your company is taking advantage of the premier technological advances that impact your bottom line.
I'm ardent about advancing and fostering new skills daily.
I listen and bring a myriad of knowledge that supports your organization across multiple departments.